I get this question asked quite a bit. The answer to this question has changed over the years. I use to say that it depended on the type of business. Now I cannot think of any business that would not prosper from using a You Tube channel to increase their visibility. You Tube, which is owned by Google, is the second most active search engine after Google’s search. People like the stickiness of videos. Now that mobile is taking over the internet presence of most users, videos make perfect sense. A lot folks would rather view something then read it.
So what does the average business have to offer in a video? Meeting the owner is a good start. Testimonials are always great. One of my client, Joel Braun Construction, used his smart phone to show the before and after of a bathroom reconstruction and then interviewed the owner. He captured all the important aspects in three minutes. Added the video to Facebook as well as his You Tube channel and web site. We made sure to add some descriptive keywords to You Tube’s description.
Another client of ours, Lang Smoker Cookers, has been very successful using video. I was at his farm in Georgia when I mentioned to him that we had several request regarding starting a fire in the Lang Smoker Cooker. Ben Lang added wood to a smoker; I pulled out my smartphone and videotaped him starting a fire. I added it to his new You Tube channel and imbedded it in his site and newsletter. Within 3 months we had over 60,000 views. We realized that we had hit on a great way to stay in front of both prospective and current clients. We then added channels for user testimonials, tips and cooking school. In the three years, that we have been using these channels, we have had over 1.5 million views.
The point is that anyone can do the same thing using a smart phone or doing something a little more professional with a videotographer. Think about your clients or someone you would like to have as a client. Talk to them on the video as if they were there
The last point I will add is, if you have a business that can offer tips on how to fix or install something, these are great. I used this type of video to fix my storm door to learning how to add a chart to Excel.
Very Powerful Suff.