Read this article to find out what can be done with Alternate Text in your Marketing Plan
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USA Today: Americans With Disabilities Act, Internet is still closed to the blind
Many of the headlines began the same way: “Blind man sues Playboy …” That’s page view gold for news websites. Stories breathlessly detailed Donald Nixon’s lawsuit claiming the Playboy website lacks compatibility with screen reading software, including “alt text” used for photo descriptions. That was in November 2018. Would the reaction have been […]
Continue readingGoogle Ads (Adwords) Are Changing
Google Adwords started as text ads in 2000. They were always effective but never really easy to set up. They have actually gotten more complex to set up as Google continues to modify how they are viewed. The trick with Google Ads is knowing how to set them up to […]
Continue readingAsbury Park Press Digital Attack Article on 1/23/19
I own an established web design company in Ocean County for the last 25 years. We have added a data center to house our own servers and established ourselves in the internet marketing workplace. We have a rich background in this area. NetCetra, LLC has completed thousands of web site […]
Continue readingWeb Content Accessibility for Business
NetCetra just went through a few years helping our clients upgrade their web sites to conform to Google’s requirements for “responsive” (easy to read on any device) and “secure visitor viewing” of your web site through https. We have been watching the WCAG guidelines that were established in 2008. We […]
Continue readingImportant GDPR Information for NJ
I recently spoke to Melanie Willoughby, Executive Director of the New Jersey Business Action Center. This is a state run organization to help businesses in NJ. She was kind enough to send the following information to help with any questions. On our team it would be Bill and for […]
Continue readingWorking with European Client? The GDPR is going to affect you.
The GDPR was approved and adopted by the EU Parliament in April 2016. The regulation will take effect after a two-year transition period and, unlike a Directive it does not require any enabling legislation to be passed by government; meaning it will be in force May 25 2018. The first question we […]
Continue readingCyber Security & Big Data Analytics
Cyber Security & Big Data Analytics I recently attended a symposium on “New Strategies for Encryption and Protection against Data Breaches”. The keynote speaker was: Steve Lutinski, Director, Cyber Security Services, Verizon Enterprise Solutions. Steve introduced Verizon’s DBIR Report (Data Breach Investigation Report) for 2017. You may view it here: […]
Continue readingWhat Do You Know About Your Domain Name?
A company’s domain name remains one of the major unseen issues facing a lot of businesses on line. I am still amazed how many businesses are not truly in control of their domain names. They think that they are because their web site comes up and that they see the […]
Continue readingThe Current State of Web Sites
Interestingly enough, in the 24 years that I have been designing web sites as well as marketing and hosting them, they have gone through many changes. The one aspect that has not really changed in all this time is the complexity in designing a web site. We see the ads […]
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