Many of the headlines began the same way: “Blind man sues Playboy …” That’s page view gold for news websites. Stories breathlessly detailed Donald Nixon’s lawsuit claiming the Playboy website lacks compatibility with screen reading software, including “alt text” used for photo descriptions. That was in November 2018. Would the reaction have been […]
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Google Ads (Adwords) Are Changing
Google Adwords started as text ads in 2000. They were always effective but never really easy to set up. They have actually gotten more complex to set up as Google continues to modify how they are viewed. The trick with Google Ads is knowing how to set them up to […]
Continue readingAsbury Park Press Digital Attack Article on 1/23/19
I own an established web design company in Ocean County for the last 25 years. We have added a data center to house our own servers and established ourselves in the internet marketing workplace. We have a rich background in this area. NetCetra, LLC has completed thousands of web site […]
Continue readingYou Need a Backup Email Address
The same thing always happens, as I can attest as someone who runs a hosting company with email servers. I get a support request to check their email address because they are not getting any mail. Sometimes, it can be fixed without asking questions and sometimes it can’t. Then, since […]
Continue readingWeb Content Accessibility for Business
NetCetra just went through a few years helping our clients upgrade their web sites to conform to Google’s requirements for “responsive” (easy to read on any device) and “secure visitor viewing” of your web site through https. We have been watching the WCAG guidelines that were established in 2008. We […]
Continue readingEmail Marketing, Killing the Golden Goose
How easy! How cheap! Send out 3000 emails for the cost of the ESP (email service provider) monthly fee. Most of the time it is a great deal cost wise and the templates help you set up the email so it looks professional. The problem is how often do you […]
Continue readingImportant GDPR Information for NJ
I recently spoke to Melanie Willoughby, Executive Director of the New Jersey Business Action Center. This is a state run organization to help businesses in NJ. She was kind enough to send the following information to help with any questions. On our team it would be Bill and for […]
Continue readingCyber Security & Big Data Analytics
Cyber Security & Big Data Analytics I recently attended a symposium on “New Strategies for Encryption and Protection against Data Breaches”. The keynote speaker was: Steve Lutinski, Director, Cyber Security Services, Verizon Enterprise Solutions. Steve introduced Verizon’s DBIR Report (Data Breach Investigation Report) for 2017. You may view it here: […]
Continue readingNational Cyber Security Awareness Month
Based on our support logs from clients regarding their email and web site access support requests, every month should be Nation Cyber Security Awareness Month. Some folks still don’t understand that you cannot use simple passwords anymore. Most good programs will not allow you to do that. They are now […]
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