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The emphasis of the company when it comes to web design is very simple; clear and easy to understand web sites with speed of uploading an important factor. NetCetra believes that designing web sites is more than just offering information. It must be done so that the viewer can easily move through out the site without getting confused or lost. "Most of the time, the viewer is somewhat of a novice," mentioned Jim Mahlmann, the creative director. "You have to design every site with the idea that it should be easy to find the information you want the first time you enter the site. Many web sites are designed to give a lot of good information but if you can not reach it, what is the point?" That does not mean that Netcetra will not incorporate programing like Macromedia's Flash™ animation into their web sites when it is required.
Because of the company's background in marketing and A/V production , they can offer a balance between information and technology so the message reaches the prospective client. This means that they do offer audio and video streaming to their clients. Cyberspace is a totally different media than conventional forms of advertising and NetCetra understands this and keeps this point of view in all it's design work.
The company also keeps their client's web sites at the highest level of programing technology possible. They are constantly upgrading their clients sites at no additional charge when a better or faster method becomes available. They believe the benefit is two fold, the client and NetCetra.
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