Distributing press releases online is a powerful way to a) alert the search engines that you are a business doing business online and b) create relevant inbound links to your website. They are ALWAYS recommended as part of a SEO campaign.
Many small to medium size businesses don't take advantage of online press releases because they don't think they have newsworthy news. Here are some ideas to consider for your next online press release:
Pricing varies depending on the services needed. Online PR fees are usually paid ala carte - when the news is available. There are three elements to the cost; copy writing, SEO, and PR distribution.
Copy writing services include the interview, writing, and editing of a press release. Press releases are distributed online via a 3rd party PR distribution firm which incur a distribution fee. The SEO team will further edit the press release, submit the PR to the distribution and embed or post to other Internet marketing channels.
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