Summary: Your banner ad will appear on result pages when your keywords are used to search within the Google group (Google, Aol, Ask Jeeves and Earthlink). A daily budget will be set according to your budget. Also note that if you do not set the recommended budget google gives you, your banner ad will not be seen every time your keyword is used. Your Ad or keywords can be added and/or removed at anytime. If for any reason you wish to pause or remove your banner ad, this can be done at any time.

Ideas to think about when planning an Internet Advertising Campaign:

• Allocate an amount a day or month towards Internet Advertising. For example $5 or $10 a day or $300 a month. This amount will identify the most you will spend per month. The search engines will spread out the ads so that your campaign will run throughout most or all of the month. If you are running a 6 month campaign, and you used up your first $300 by the 20th of the month, your ad will not appear until the next month. It usually takes 3-5 months to create an optimal campaign.
• Identify specific products or services you wish to promote.
• If you sell products online, you will probably want to run a national or international Internet Advertising campaign.
• If you are a local store or provide local services you will probably only want to advertise to a specific local area.
• Identify your current geographical target market and if you wish to expand that radius or region.
• Tracking-Netcetra will provide reports showing monthly pay-per-click campaign progress. Your business should be sure to institute a phone & email tracking process to ask callers how they heard about you and track your results.