Internet Marketing is much more than having a web site and registering domains with search engines. There are many different marketing opportunities on the Internet and an Internet Marketing campaign should be based on definable business goals such as develop a web presence, promote a product or service, and expanding your geographic target market(s).
Netcetra's approach is for each campaign to create a custom solution including one or more Internet Marketing strategies that provide a highly ethical, spam-free campaign with measurable results and ROI. We never use any strategy that the search engines consider to be spamming & we change our recommendations as the Internet trends and opportunities change.
Paid adverting on the search engines in the Sponsored Links sections can provide you immediate visibility for keywords whereas the natural or organic search methods used with Internet Marketing can take months.
For Immediate, Temporary Visibility on Google
Pay Per Click - Sponsored Links - Google AdWords - Internet Advertising all of these terms describe the Internet solution to provide immediate visibility on Google for key search terms. Advertising via Google includes a custom Ad Landing page, an ad, researched keyword phrases, and a defined geographic market to obtain the best cost per click and positioning on your campaign. A pay-per-click campaign is often combined with other Internet Marketing campaigns.
Natural or Organic Visibility on all Google, Yahoo, Bing ...
Search Engine Optimization (SEO) When optimizing a website the initial goal is to attract the search engines to visit your website, evaluate it, rank the pages and return often to improve the visibility for specific keyword phrases. The FREQUENCY and FRESHNESS of content updates is a big part of how we design and customize SEO campaigns. Each search engine has the own algorithm for determining they type of content they want to deliver to their readers/searchers.
Netcetra has developed a number of packages to provide solutions for businesses with different marketing budgets and different objectives. No "package" is an out of the box automated solution. All SEO campaigns include phone meetings, monthly email reporting and content brainstorming or content sharing. Sometimes Netcetra will make a content recommendation and sometimes we will ask you to provide details about a product, service, promotion, images, news, case studies, etc.
Many Search Engine Optimization campaigns include a combination of Social Media Optimization, Online Press Releases, Pay-Per-Click advertising, video optimization, e-newsletter optimization and link building.
Most SEO projects are 12 month campaigns custom designed with variations of:
- Monthly Optimized Updates to your website's existing pages, new pages, and landing pages
- Monthly Reporting - Analysis & Keyword Tracking provides you with details and us with the tools to identify opportunities for the next month or quarter.
- Site Maps - No automated submissions to Search Engines from Netcetra. We optimize your site map and submit XML versions to Google, Yahoo and Bing for additional reporting.
- Social Media Optimization (SMO) - Optimizing your FaceBook, LinkedIn or Twitter accounts includes branding, a content strategy, a posting strategy and an optimization plan. Social media should generating business and traffic in a "social way".
- Video Optimization- Optimize your YouTube channel and embed optimized video in your website as well as integrating it into your e-newsletters and social media.
- Optimized Press Releases & Distribution - Distributing PRs online provides a valuable inbound link to your website, i.e. more traffic to your website..
- Link Building - Internal Links, Outbound Links and Inbound Links. Link building is NOT spam if it is relevant, working together we can develop a valuable, relevant links campaign including news.
- Optimized e-Newsletter - There are a number of ways to create and send e-newsletters but if they are not driving traffic to your website you are missing out on a valuable opportunity with persons in your e-mail list. Netcetra offers e-mail newsletter designs, email list management and monthly posts - be sure to ask about "Optimizing" your e-Newsletter.
Contact Netcetra to discuss an Internet Marketing Strategy to promote your business.
LLC Liability Disclaimer.
NetCetra LLC does not guarantee first page placement results when only
SEO (Search Engine Optimization) is performed. The major search engines
now incorporate a keyword/ banner buying system to ensure highest placement.
This type of purchase along with the type of business and keywords will
determine your final web site position. Since this is an on going process
between the NetCetra LLC and the search engine programmers there is no
set time frame to achieve final results. NetCetra LLC will achieve exposure
on first three pages for search engines offering banner ads with in one
week after banner has been placed on that search engine. NetCetra LLC
will also achieve exposure on first three pages of search engines that
offer pay for placement provided that a reasonable amount is spent on
keywords, to match your competitors.