1- Keyword: This is the word that is bid upon to come up in the search. This generates the Pay Per Click banner that was created.
2- Current Bid: This is the current bid price for that particular keyword. NetCetra changes it based on (5) average postion of the banner that the (1) keyword triggers.
3- Clicks: This is the amount of people that click on your banner and go to your web site landing page.
4- Impressions: This is the amount of times your banner came up on the search page. It does not mean it was clicked on that is (3) clicks.
5- Average Position: This tells you the average postion of your banner on the search page.
Sponsored links or Pay Per Click banners are at the top and right handside of the search results page. Pos #1 is the first position and Pos # 4 is the fourth position. This positioning is based on the keyword bid.